39 Misread Logos Are you a consumer illiterate?

The more well-known the consumption symbol, the easier it is to misread. As a branch of illiteracy in the era of globalization, the first type of consumer illiterates worship LOGO but often misread the brand connotation due to indigestion, are enthusiastic about buying but often rely on price to obtain a sense of superiority, pursue identity but identity does not match, love internationalization but only want to play the role of superior class in the local. The second type of consumer illiteracy is the group of people who are oppressed and abandoned by both the consumption hegemony and the first type of consumer illiteracy, which is characterized by: NO LOGO.