A series of insulting ads by Amnesty International in France

The campaign won the Bronze Lion Award at the just concluded Cannes International Advertising Festival. TBWA Paris was commissioned by Amnesty International (also known as Amnesty International). The ads use Olympic sports to allude to the mistreatment of prisoners in China, featuring images of swimming, weightlifting and archery. Some angry Chinese netizens said the ads were clearly staged, "a series of cruel images that fully illustrate the barbaric image of Chinese people in the minds of TBWA's French designers." Some netizens believe that "Amnesty International" is deeply biased against China, and the French TBWA's creativity is more "rogue". Some netizens even called for a boycott of TBWA and its Chinese advertisers …………