Is it better to use color or black and white for web design? According to professional research institutes, the memory effect of color is 3.5 times that of black and white. In other words, in general, color pages are more attractive than completely black and white pages.
Our usual practice is to consider the depth and light of the background color (background color) of the home page, here to borrow a term in photography, that is, "high profile" and "low profile". Light background is called high profile; Dark undertones are called undertones. If the background color is deep, the text color should be light, and the light content (text or picture) should be set off against the dark background; On the contrary, if the background color is light, the text color should be darker, and the dark content (text or picture) should be set off against a light background.