The hidden meaning behind the Logo

A simple Logo design often conveys a lot of hidden information, and as a designer, we need to be able to detect these hidden meanings. This article will explain the underlying meaning behind some great logos and hopefully help you with your future designs.

I want to point out that foreigners are very concerned about initials and abbreviations, so many logos will hide these two messages.

Amazon.com

The arrows below the A and Z imply that Amazon sells everything that is salable, and the arrow is also a smiley face, making the company's image appear nice and friendly.

Atlanta Falcons

The Logo is a Falcon and also resembles the letter F (the first letter of Falcon).