The Internet giants Microsoft, Apple and Google not only have their own main products, but also some of their own brands.
In the face of similar products, markets and services, the competition between these software companies is more fierce, Microsoft CEO Ballmer said in an interview, "For Google, there is no doubt that its core is the search engine business, although Microsoft search and Google search has a certain distance, but Microsoft search is still improving and growing."
In addition, in terms of brand influence, Google has made its brand status rise rapidly with its search, while Apple has its characteristics, that is, not to provide products and services for all users, but to provide services and products for some users. Apple products have always been known for their individuality and character.
"A lot of times, users and vendors care more about the product than the brand," Ballmer said.
Of course, the Windows operating system is not only a brand, its software products are also the backbone of the Internet industry.
Of course, Microsoft Search LiveSearch will have more new features and incorporate new elements, making the search engine another product Microsoft can be proud of.
In addition, when it comes to personality, Ballmer said, "Microsoft's products and services are provided for the majority of users, of course, the personality of its products is also significant, new products will always have some new features and functions, and its consumer groups are also all ordinary users."
Ballmer also said, "For different users, we offer different products, we are trying to make the coolest products people see are Windows products, and the least cool products people see are Microsoft Windows products."
China Army Information