CCTV has just wrapped up its annual Spring Festival gala, one of the most watched in the world, and each year earns a lot of money for its mere seconds of commercials during the gala. The advertising price of the 2009 Spring Festival Gala at midnight was 43 million yuan, and the price of the exclusive title of my favorite Spring Festival Gala program was set at 60 million yuan.
But this year I think the most interesting is the spring night to see the Internet ads and skits in the product placement.