China Unicom officially launches 3G Full service brand "Wo"

April 28, 15pm news, this afternoon, China Unicom officially released 3G brand and LOGO. "Wo" has become a single brand for all of Unicom's businesses, which marks the official launch of Unicom's 3G promotion, and also means the launch of Unicom's full business operation.

Full business brand named "Wo"

It is reported that "Wo" will be the full business brand name of China Unicom, rather than only referring to the Unicom 3G brand as previously understood. China Unicom explained that "Wo" is characterized by vitality, enterprise, openness and fashion, and Unicom will take it as the core brand to communicate with customers, and will cover all products, businesses, services and other fields in the future, which is an important step for Unicom to transition from a multi-brand strategy to a full-service brand strategy under the enterprise brand.

For the meaning of the "WO" brand, China Unicom explains that "wo" is close to the English name "wo", which is intended to express a kind of amazement at innovation and change the world, and express the infinite surprise brought by imagination.