Definition of click and click fraud

by geekzhang on 2006-08-04 08:26:13

According to Slashdot, Google, Microsoft, and Yahoo have joined forces to create the Click Measurement Group, with the aim of defining what constitutes a single "click". This group will partially aggregate click data from the three companies. The move comes in response to advertisers claiming that click fraud is costing them $1 billion per year, leading to lawsuits against Google and Yahoo for allegedly ignoring the issue of click fraud.