China Unicom's new brand "Wo" is China Unicom's sword in the 3G era. Whether it is brand connotation promotion or brand attribute positioning recently in the Internet, TV, radio, outdoor big name, physical business hall... Overwhelming advertising came, and even the acquisition of Wo.com.cn domain name as Wo.com's official website. But bored netizens have been spoofing a series of new "wo".