Google Audio ads will launch in three months and more news

Google held a conference call today along with its second-quarter 2006 earnings report. During the meeting, Google executives summarized Google's performance in the second quarter and revealed some plans for the future. If you are interested in the content, you can listen to Google's official website (via Ionut). If you don't want to listen to the audio, here's the full dialogue (very long). During the conference call, Google CEO Eric Schmidt revealed that the company will launch audio ads, AdSense for Radio, within three months. If you want to learn more about audio advertising, check out the previous articles on this site (1, 2, 3, 4). As previously announced, Google will fully integrate the platform and management tools it acquired from dMarc with its own AD network. In addition, the dMarc team has been fully integrated into Google. AdSense for radio will be open to the world, not just the United States. This shows that Google has high hopes for audio advertising and is confident that it will be successful. ...