Digg in China needs the Lei Feng spirit.

I've been thinking that we must provide users with a tangible service, making them feel that diglog is useful. Only then can we retain users and move forward. Web2.0 sites, or any kind of site for that matter, should first offer a service that benefits the users, rather than having users provide services to the site. Although users may eventually contribute some services to the site, this is the result, not the condition.Zhuaxia isn't it catching a lot of shrimps? Isn't the flavor of del.icio.us also fragrant and addictive?

What beneficial service does diglog offer to its users?

We have no content. If we aggregate content, users won't participate because they not only know how to play by themselves but also through "heburn" (a pun on "合烧" which means combining burning passion), they play in a very personalized way. It seems that content can only come from the users. However, to attract users, we must comply with the rule of "first providing users with services that benefit them."

diglog provides a service - digg, but is it a real digg service? Just having a digg-style program doesn't mean providing a digg service. For example, if users want to browse some wonderful information that has been promoted to the homepage, but there isn't any, or even the problem of "content" sources hasn't been solved yet, what digg service are we talking about!

We don't actually provide digg services, we don't follow the rules, so how can we gain users? But how does digg.com abroad attract a large number of users while "not following the rules"?

Let's have a daydream: diglog begins to attract many people's attention, and some loyal users appear. They participate in submissions and digg activities. Subsequently, diglog's digg model finally takes initial shape, starts to "follow the rules", thus attracting more users and bringing extremely rich content. In the end, it fully realizes the digg model and succeeds.

In foreign countries, digg.com is actually the daydream we just had. digg.com initially had a group of loyal users and fans who possessed the American spirit of advocating freedom and despising authority. They were willing to share and contribute, thus creating digg.com.

In China, the bottleneck of the digg model has become very apparent. We cannot blame the users because everything is shaped by this internet environment.

diglog also has loyal users who are willing to share and actively participate even when diglog does not yet possess the digg model. But when they feel that this "loyalty" is useless and gets no feedback, naturally, they become less active.

Therefore, diglog decides to launch an advocacy campaign - "Be diglog's living Lei Feng". Although we may not feel the American spirit of "advocating freedom and despising authority", we all know what the "Lei Feng spirit" is. So, we call on diglog users, especially those who care about diglog, to unite and be proactive in the coming period. Let our online life be more involved in diglog, participate in submissions, dig, comments, publicity, break through the early bottleneck of diglog, and realize the digg model.