Pepsi launches new LOGO - Is it a smirk or a smirk?

Pepsi, the company we know so well, decided to give you something fresh, so they designed a brand new logo - Pepsi Smiley Face. The last time the logo was updated was in 2002.

The logo was designed over a period of five months by Arnell, a brand design agency owned by Omnicom (advertising group). This is the 11th time PepsiCo has changed its logo since its inception. The new logo is likely to be available by the end of the year or early 2009, and the company has only produced a limited batch for media coverage. What I am more concerned about and looking forward to is, which big stars will Pepsi invite to endorse?