The new London 2012 brand

London 2012 will be everyone’s Games, everyone’s 2012. This is the vision at the very heart of the new London 2012 brand. It will define the venues that are built and the Games that London and the UK will host. The new 2012 emblem will use the Olympic spirit to inspire everyone and reach out to young people. It is an invitation to take part and be involved.

These will be a Games where everyone is invited to join in. A Games where people are inspired to either take part in the many sports, cultural, educational and community events leading up to 2012 or inspired to achieve personal goals.

London 2012 will encourage active participation involving people nationwide in a whole range of Games initiatives from community activities and volunteering to sporting and cultural events. It will inspire young people and connect them to sport by putting the inspirational values of the Olympic and Paralympic Games on the school curriculum.

London 2012 will be a Games that make the most of exciting new technology to get people closer to the action they want to see, when, where and how they want to experience it. It will be a Games that will showcase cutting edge environmental technology and create assets for generations within a regenerated 500 acre park for the communities of east London.