杂志媒体新渠道:做为产品包装

The concept of on-product magazines first came to Joanna Wojtalik while she was studying in the final year of a marketing course just two years ago. The idea was simple – create a small (in the first instance this will be an A7 - 74 x 105 mm) magazine which fits onto a fast moving consumer product and distribute via grocery rather than traditional magazine channels.