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Ruggero Scorcioni, a neuroscientist and former software engineer, found that his phone was constantly distracting him at work. He decided to create an app that could block incoming calls when the wearer is focused on a task. The result of his efforts is a prototype called "Good Times," which analyzes real-time EEG data captured by a headband and then sends instructions to AT&T's phone network to either connect or intercept incoming calls.

Those whose calls are intercepted receive an automated response asking them to call back later. Scorcioni describes this app as a "do-not-disturb sign" activated by brain awareness.

The Good Times prototype helped Scorcioni win a $30,000 prize at AT&T's programming marathon.