The "Ruler Controller" is a joystick developed specifically for the SONY PlayStation 3, and as the XCM claims, this joystick can make players feel "ruler" because it is not a simple joystick controller, but a huge arcade style console.
From the layout point of view, the "ruler manipulator" and more than a decade ago popular streets of the arcade is basically the same, the round head control stick with a few copper buttons, I believe that playing fighting and action games will be very cool.