Google next year to promote the official version of the browser pre-installed brand machine

Sundar Pichai, Google's vice president of product management, said in an interview with the British newspaper The Times that the company "may work with brand manufacturers" to pre-install Chrome on PCS. This move will not only increase Google's share in the search market, but also drive the adoption and popularity of Gmail, Google Docs, Google Reader and a range of other products.

Pichai revealed that Google is likely to end the Beta version of Chrome in January next year, and will also offer Mac and Linux versions, so that 99% of computers can use the browser. Google has been busy fixing Chrome's problems, so it has been quiet about how to promote it, but once the official version is released, Google will highlight the new features of the browser is different from other browsers on the basis of a big push.

IE reached its current position as a leader because Microsoft pre-installed it on computers running Windows, and used that advantage to crush Netscape in the 1990s. It has to be admitted that many users are used to picking up off-the-shelf and directly using various software pre-installed on the computer. If Google really decided to do so, then it and Microsoft's Internet Explorer market battle must be intensified.

Although the latest statistics show that Internet Explorer's market share reached 71.3%, followed by Mozilla's Firefox, close to 20%, Chrome's market share is less than 1%, but for a browser that has not been released for a long time and is still in the beta phase, this is unique, indeed very good. Once it is pre-installed on various brands, the future is really limitless.

Industry analyst Richard Holway, president of Technology Market Analytics, said it would be difficult for Microsoft to stop Google's plans because of various antitrust regulations, and that brand manufacturers could now pre-install Chrome on their computers if they wanted to.

Microsoft did not disclose the commercial and sales agreements signed with Oems, but said it was able to defend itself against the threat from Google Chrome. John Curran, Windows division manager at Microsoft UK, said: "There's always been a lot of competition in the browser market, and people will choose the browser that's best for them, and I believe most people will still prefer IE."

(Source of this article: Drive home)