Baidu secretly launched B2B

Baidu in the face of small and medium-sized enterprise customer B2B ( Company For company) e-commerce platform plan is quietly implemented. Yesterday, the reporter learned that Baidu B2B project has been secretly launched, will launch similar to Alibaba online trading platform. The two will collide in Alibaba's core business.

According to sources, Baidu B2B project has been secretly started, and is currently contacting some third-party certification companies to open up the integrity certification system in the B2B field.

According to the information provided by the person, the reporter contacted a dealer operating Baidu bidding ranking in the Pearl River Delta region. He told reporters that a number of customers of Alibaba's Chinese suppliers have received face-to-face interviews with research companies commissioned by Baidu, and the market research companies have detailed Alibaba customers' acceptance and expectations of Baidu's launch of similar services. The dealer said that these companies in the Pearl River Delta are also doing Baidu promotion.

According to the reporter, the third-ranked B2B foreign trade website Tuo Tuo network operation team recently all jumped to Baidu, including Tuo Tuo network COO Hu Xinran, product director and marketing director. It is clear that Baidu is making personnel preparations for entering the B2B field. The appointment was officially announced by Shen Haoyu, vice president of Baidu Business operations, according to Baidu insiders.

Lu Bowang, an e-commerce expert and Internet analyst, said that Baidu may launch a B2B platform, but it should not be a copy of Alibaba's model. "Baidu's traffic is much larger than Alibaba's, and the value of Baidu will be better reflected through cooperation," he said. He suggested that Baidu should pay attention to the interaction of the original core business if it does B2B business. "Unlike content, commodity prices are a quantifiable concept, so how to balance search rankings will be a test for Baidu's B2B business," he said. We hope that the new business will complement Baidu and avoid offsetting it."

Alibaba yesterday launched Export Connect, a new product to help small and medium-sized enterprises export, as Baidu secretly expands its domestic B2B business. This is another important strategic step for Alibaba to launch the "15 billion Winter Aid Plan".

Analysis believes that Alibaba has completely stopped advertising in Baidu before and turned to advertising in overseas of 30 million US dollars, this time it is the launch of "export pass" against the market, still facing the difficulties and fully launching foreign trade. Alibaba thinks, "this is the most relevant to the current in the world Finance The strategy of the real needs of smes in the crisis ". However, Baidu wants to fully enter the B2B field at this time, and it seems that it intends to build a new B2B market by relying on local domestic demand when Alibaba expands externally.

the author: luo tian source: Beijing business