On October 22, a week after the launch of the new homepage, Dangdang, the world's largest Chinese online mall, announced the launch of free shipping for all. Dangdang users who choose ordinary express door-to-door delivery and ordinary mail, regardless of the amount, can enjoy free shipping. Coincidentally, on the same day that Dangdang launched the full-court free shipping strategy, another domestic e-commerce website, excellent Amazon, raised the freight price, changing the original full-court free shipping to free shipping of over 30 yuan.
Li Guoqing, co-president of Dangdang, said that the genuine low-price strategy has always been one of the important magic tools for Dangdang to win, and the launch of the full free shipping initiative aims to further reduce the threshold of online shopping, improve user shopping experience, continue to attract more Internet users to choose Dangdang shopping at low prices, and experience the convenience and benefits of online shopping.
The reporter learned that the price of many goods, including bestsellers, on Dangdang is much lower than other channels. Take Guo Jingming's new book "Tiny Times" for example, Dangdang is currently selling it at a super low price of 55 percent, while the retail price of the book on other online shopping platforms is more than 75 percent off. Because Dangdang's move disrupted many retailers, publishers did not hesitate to mobilize suppliers to threaten to run out of stock. Some retailers even snapped up "Tiny Times" on Dangdang and resold it to other channels to maintain a 75 percent discount on the market price. This is enough to show Dangdang's price influence on the market.
It is understood that the launch of free shipping is a major decision made after a series of careful preparations, free shipping at the same time, Dangdang has further improved the delivery service. Before this, Dangdang has launched logistics acceleration plans in four key cities, Beijing, Shanghai, Guangzhou and Shenzhen, and has also covered the logistics distribution network to second and third tier cities across the country. The launch of the free shipping policy is also just before Dangdang's ninth anniversary store celebration, adding another important weight for Dangdang to improve customer experience.
Industry insiders believe that despite the impact of the United States financial crisis, the current global economy is facing a new round of recession crisis, resulting in a slump in foreign trade-oriented e-commerce between enterprises, but the domestic consumer market still has a huge room for growth, B2C e-commerce websites represented by Dangdang will continue to maintain a strong growth momentum.
Jinyang.com - New Express