Recently, the hot news in the search engine field continues, in China, there are several online to see the latest remarks of Liu Jianguo, president of Love Help network, that the life search site will lose 3 years; Baidu was exposed by CCTV after the news commentary is everywhere, even the famous CCTV host Bai Yansong for Baidu bidding ranking to express their classic views; In foreign countries, Yahoo Yang class is also widely commented by the industry, Microsoft's acquisition of Yahoo is almost not over, Microsoft said at last week's shareholders meeting that it is still willing to open the door for Yahoo, in the search field of cooperation, but never relax the investment in LiveSearch, From the CashBack service to the Powerset acquisition, these reflect Microsoft's expectations for LiveSearch and its ambition and determination to enter the search engine.
Microsoft is currently working to combine LiveSearch with other WindowsLive products and Windows, and with a $300 million "Windows, Life Without Boundaries" advertising campaign, many in the industry speculate that Microsoft will choose a unified name for the integrated service.
November 24 news, according to foreign media reports, some careful Internet users recently found that Microsoft has previously acquired the Kumo.com domain name, and pointed to a test site open only to Microsoft internal employees. Analysts say that Microsoft is likely to use Kumo as a new brand for Live Search. Mary, an American writer who has long studied Microsoft's market dynamics. Joe. MaryJoFoley revealed a few months ago that Microsoft was considering rebranding Live Search. If this Frye claim is true, Kumo would undoubtedly be one of the candidates for Live search. Kumo means "cloud" and "spider" in Japanese, so the name also implies Microsoft's intention to vigorously enter the cloud computing market.
According to LiveSide.Net, Microsoft has acquired the Kumo.com domain name and is testing it internally, Will be part of the The server redirects to this address. A few months ago, it was revealed that Microsoft was not happy with the Live Search brand and had three new candidates in mind: Bing, Hook, and Kumo. Now it seems that Kumo is poised to become the new brand of Microsoft Search. Of course, there is no certainty that Live Search will be renamed Kumo, but we can draw one conclusion from this: Microsoft is becoming less and less likely to buy Yahoo, and changing the search brand means that Microsoft has decided to grow the search business on its own. Whether or not Microsoft uses Kumo as the new name for Live Search, for now, if Microsoft wants to significantly improve its search capabilities, its best bet is to buy Yahoo, according to Internet incubation expert Xiangru Huang and most analysts.
Improving the quality of LiveSearch search is the most fundamental issue, but the branding aspect can not be ignored, although LiveSearch codenamed Rome, but the official launch name has not yet been determined, some users found that currently using the tracert command to query the route to Kumo.com, The route can be found after several msn.com server; The final information revealed that the Kumo.com domain is currently only used by Microsoft employees. Industry sources said that while Microsoft has considered rebranding Live Search, it is not certain that the new brand will adopt the Kumo name.
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