In 2002, the concept of blog was introduced into China and developed rapidly. In 2005, blogging grew in scale; In 2006, netizens registered more than 33 million blog Spaces. "Blog" has become one of the biggest hot applications on the Internet. With the growth of blog scale, blog profit model has become the primary concern of BSP and investors. However, can the search for a revenue model be supported and accepted by bloggers and blog readers? Blogs were originally called weblogs, but some people use them as a medium to broadcast their own voices and opinions - Blog: Is it "weblogs" or "personal media"? It is based on blogs that have "everyone %