Sina.com has a new Logo

In the 10th anniversary of the establishment of Sina, the brand identity on the Sina website has been quietly changed. The release of the new brand identity reflects that Sina, which has 10 years of history, will usher in a new stage of development, fully presenting the brand connotation and business philosophy of the new period.

Compared with the brand logo used by Sina for many years, the new logo color and design are more atmospheric, smart, friendly and fashionable, so that users have a feeling of joy and closeness, and the eyes in the new logo are more flexible, symbolizing that users can better understand the world and insight into everything through the Sina platform.

In addition, the "i" with big eyes resembles a microphone in the new logo, implying that Sina will provide users with a platform to amplify their influence, and users can influence the world through this platform.