Tencent plans to place ads in personal blogs

Recently, in an interview with reporters, Wu Xiaoguang, vice president of Tencent Internet business, admitted that in addition to the two major profit models of virtual item sales and commercial blogs, Tencent is considering learning from the experience of Japan's MIXI website and placing advertisements in personal blogs. According to Tencent's earnings report released in August, in the second quarter of 2007, the company's Internet value-added business accounted for 62.8% of the company's revenue of 71.7 million US dollars, an increase of 9% from the previous quarter, mainly due to the growth of Tencent's online avatar business, especially Qzone, the number of users continued to increase.