"Alibaba's mother supports pay-per-transaction, and is currently dedicated to Taobao" -alimama's advertising innovation is going to revolutionize google adsense

From the current point of view, Ali mother should provide a guide effect as a new indicator of advertising effectiveness measurement in addition to the display effect and click effect, and the new billing delivery method should be mainly for Taobao.

"In fact, this is also Ali's mother may be the strongest application direction - when a large number of Taobao shops begin to compete, providing them with marketing tools may become a revenue." At present, Ali's mother charges an 8% processing fee for advertising sellers after the sale. If the pay-per-transaction system is not free for Taobao users to use, then it is most likely to be charged as a service."

In fact, this model was proposed by Mr. Cao in Shenzhen at the Internet International Conference as early as 2 years ago, and the program has been developed, and later due to the failure of negotiations, vc will be planning the case leaked.

This application will change the profit model of Internet advertising in the future, and it is definitely a disruptive innovation. However, if you want to use this model commercially, you must master huge market resources. Of course, this is a ready resource for Ma Yun. Microsoft advertising model is the same, the future of google? We'll wait and see.

Friends who are interested in Internet operation, this news will be the headline reference information for you to think about the future direction of the Internet!