Baidu has officially launched its video advertising platform Baidu TV

Baidu officially announced the launch of its video advertising platform Baidu TV, industry insiders believe that Baidu's move is looking at the online video advertising market, hoping to build a "focus Media online" on its own platform.

After a good performance in the traditional text online advertising market, Baidu has set its sights on the online video advertising market.

Yesterday, Baidu officially announced the launch of its video advertising distribution platform: "Baidu TV", Baidu chief financial officer Wang Zhansheng told the "China Business News", Baidu's strategy is to build the largest advertising marketing platform, and video advertising platform "Baidu TV" is an important step. Industry insiders believe that Baidu's move is looking at the online video advertising market, hoping to build a "focus media online" on its own platform.

Baidu TV selected with Media as the sole operating partner, responsible for the technology and operation of Baidu TV, with Media vice president of strategic cooperation Yuan Xuezhi said that when the network development has entered the WEB2.0 stage, keyword based content matching has become the key to effective advertising. Wang Zhansheng believes that Baidu TV can combine the two characteristics of TV high display and search engine accurate matching.

According to research data released by the China Internet Data Center (DCCI), the market will grow by 90.5 percent in 2007.