From the "Donkey Driving Network" incident, we can see website promotion - Lu SongSong Blog
by reed077 on 2011-02-25 09:35:34
The most popular IT news in the past two days is no more than the dispute of true and false "Donkey Driving Network". Ganji.com spent a heavy advertising cost of 400 million yuan to carry out a large-scale publicity campaign on CCTV, bus TVs, and subway stations. The advertisement creativity of Ganji.com is indeed attractive. However, the donkey is too eye-catching, so many people remembered the donkey instead of Ganji.com, and some even mistook Ganji.com as "Donkey Driving Network".