Baidu Tieba changes domain name

The Tieba (a popular Chinese online community) has ushered in a new chapter in its development; its brand new Pinyin domain name (tieba.baidu.com) is now officially activated. The naming rule of the new domain name better conforms to the habits of the Chinese when they memorize spelling. It is learned that Baidu's other products such as Zhidao and Baike, along with recently launched channels like finance and entertainment portal have all adopted the domain name setting habit of using the Chinese Pinyin.