The original sentence is already in English. If you are asking for a rephrased version or an explanation, it could be: "How do big companies come up with their names?"

by onion on 2006-08-21 11:31:29

Details of how the names are actually derived for big names such as Google, Sony, Microsoft, Apache, Oracle, and others.

http://www.eglobe1.com/index.php/2006/08/21/how-those-big-companies-got-their-names/