Comparison websites rely on their superior product information crawling capabilities, fair and transparent online dealer rating systems, powerful data filtering and integration technologies, and other excellent functions to provide consumers with comprehensive comparison data across various aspects such as product specifications, prices, dealer credibility, and shopping convenience. Their fundamental advantage lies in the fact that, due to the needs of online shopping, the search results obtained from comparison websites are more focused compared to the information acquired from general search engines, and the information is also more comprehensive. Its emergence has provided online shoppers with a one-stop online shopping model. Among a wide range of users, comparison websites have earned a prominent name - the Shopping Search Engine.