How Chinese people are deceived Talk about "Duman flash card"

Chinese merchants or businessmen are very good at using the following elements to construct an industrial chain from scratch:

1) Introduce the theory of a foreign-looking white man whose title should be Doctor;

2) Do not mention or delete the background: in the country where the white man is, his theory is controversial, or unknown, or is still being refined by practice;

3. It was introduced with a lot of words, a theory and a product packaged as a product that could do anything you see, you get what you get if you dare.

Well, it turns out you can be a fool around here. Don't get me wrong, we're not talking about Li Yi Hu Wan Lin Zhang Wuben here, because the Chinese are so familiar with their routines that it's easy to debunk them. The example we're talking about is the Dorman flash card.

Master Duman

Duman, a nice looking old white man:

Chinese businessmen will love him. He looks so good for the Chinese.

Master Duman began to study the treatment of children with early brain injury in the 1960s, and the "DOMAN teaching method" invented was mainly used for the treatment of children with brain injury in the early days.

There were only so many children with brain damage, and soon the teaching was extended to healthy children. By the 21st century, mainland Chinese parents were flocking to it.

The difference between Wikipedia and Baidu Encyclopedia

If you look at the English Wiki represented by Wikipedia and the Chinese Wiki represented by Baidu Encyclopedia, you will know that the power of commerce can manipulate more in the Chinese world.

Master English wikipedia entries describe dorman created "human potential development institute (IAHP)" (http://en.wikipedia.org/wiki/The_Institutes_for_the_Achievement_of_Human_Potential) (a non-profit educational organization), I am afraid that not many Chinese parents can understand it, because Wikipedia aims to be objective and fair and show different viewpoints, so this article explains that Master Duman's IAHP mainly provides services for children with brain injuries.

And baidu encyclopedia entry "dorman flash card" (http://baike.baidu.com/view/2770536.htm) is completely avoid this fact, look at the whole item, you would think that this development method is entirely for healthy children and even an introduction to the background of dorman master only in a brain injury, Try to convince you that "Dr. Dorman's method is based entirely on the most natural physiological phenomena of the human brain's nervous system."

That's the qualitative difference.

Looking back at how Wikipedia next introduces the controversy in the scientific community over the Duman method (as a Wiki, what do you call an "encyclopedia" if you don't (dare/willingly) introduce the controversy, display and encourage the controversy), the Duman method mainly has the following flaws:

1. recapitulation theory, its theoretical basis, has been abandoned by the natural sciences.

2. There is no evidence that passive movements in young children, such as forced crawling, can affect neural tissue.

3. When a child's voluntary action is prevented by the IAHP (according to its theory) from doing so, it may harm the child.

4. Master Duman's only published scientific paper contains many, many methodological errors and exaggerated descriptions. His study did not have a control group, so comparisons could not be made. When other independent third-party scientists have tried to compare these results with children who have not been treated with IAHP methods, the results have been singularly unimpressive. In short, do a comparative trial to prove that Master Dorman's clinical trial results are not effective.

5. It is cruel for participants to place their hopes on a course that is completely impossible to carry them.

An assistant professor at Yale University summed up the Duman method as follows: "The Duman model technique is based on a bankrupt, completely abandoned theory that has also failed to test under controlled conditions. This process wastes parents' time, energy, feelings and money."

The American Academy of Pediatrics questioned the IAHP's procedures for treating children with brain injuries as early as 1968, and repeated them in 1999, 2002, and 2005. This treatment procedure is based on a simplified and outdated theory of brain development, all the current information does not prove the effectiveness of this treatment, and there are no guarantees for the use of this method. The demands and expectations placed on the family are so high that they strain the family's financial resources in a way that strains parent-child relationships and sibling relationships."

flash

It is such a Duman method, based on outdated and abandoned theories, that has arrived in China, and in the 21st century, Chinese businessmen have carried it forward into an extremely lucrative business:

A set of Duman flash cards (that is, a dozen cards, printed with various dots, shaking in front of the baby's eyes every day (that is, "flash", please note that you manually shake, does not involve any high-tech), known as a flash after a period of time how to cow the baby) for 900 yuan, can be called an inch card inch gold;

A set of white paper, a MARK pen, (meaning you can draw Duman flash cards on the card), known as "Duman DIY", selling 28 yuan.

Any science and engineering student can see that the unreliable thing is such a thing, and it is quite popular on Taobao, and countless people discuss its curative effect on various online forums. Its bizarre and absurd straight after playing chicken blood hand therapy mung bean magic.

Pop and CCTV

Businessmen set up a Chinese Duman website for Duman, boasting that the Duman method is the most popular early education method in the world, which is jointly promoted by CCTV and the website.

Control review

Master Dorman's How Smart is Your Baby? The book has been published and distributed in China. "But when I looked through hundreds of book reviews in online bookstores, I was really angry! As an editor in the publishing industry, I am familiar with the marketing tactics of books, and more than 90% (or more) of the hundreds of reviews on Dangdang are almost certainly the product of the publishing house's online marketing strategy, as anyone with their own independent opinion and judgment can see - no book, only praise. No regrets (even a little objective evaluation)! In addition, driven by market interests, the online marketing of this book (by a special team to publish information on major websites and forums to attract the attention of target readers) is done very thoroughly, and even reach the small parenting forums in various provinces and cities."

Building reply

As long as Chinese mothers question the Duman flash card or Duman method in various forums, there is immediately a vest (no avatar id) to build a reply, encouraging mothers to stick to it, insist on it is a victory, since it is bought to stick to it.

Businessmen do social marketing very practical, but unfortunately, the theory and goods they sell are not only useless, but also delay the growth of children.

In this way, an outdated theory and method, which has been attacked by countless experts and scholars as useless and ineffective and boring, meets the following four elements:

A theory created by a good-looking old white man;

Since it has long been outdated and abandoned, there is not much discussion of Chinese materials, and it is easy to be occupied by business propaganda and soft articles;

The results take time to verify, so give merchants plenty of time to sell;

It involves the most expensive children in China, so as long as you promise a vision, even if the price is high, there are plenty of parents willing to pay.

Become a good business.

(Written by Zheng Yun)