M dispute: BMW sues Nissan - Autoblog Simplified Chinese

The various manufacturers mentioned below are all enthusiastically engaged in what they call the "alphabet war." Nissan probably never imagined that while it was embroiled in a fierce legal battle with Audi over the letter "Q," BMW had also placed them on the defendant's seat. BMW is seeking approximately $260 million in compensation from Nissan because they believe that in a recent advertisement aired in Canada, Nissan broadcasted the line "M has arrived." This advertising battle forced BMW to release the M35 and M45 earlier than planned.