China Mobile Fexin officially commercialized on June 5

The instant messaging product Feixin, which has been in the public beta stage, will be officially announced for commercial use on June 5. "Feisin" can bundle the call function at the same time, supporting up to 8 people to call. The commercial use of Feishin will have an impact on mobile IM software such as mobile MSN and mobile QQ.

Regarding the fee of the "Feisin" business, it was earlier reported that the fee will be 5 yuan/month after commercial use, and the fee for PC "Feisin" users to send SMS messages to mobile phone users will be exempted. Baina Consulting company's recent survey of the target group of "Feishin" business in Beijing shows that: At present, the penetration rate of the "Feisin" business in the target population is only 13.4%, but 38% of the "Feisin" target population intend to use the "Feisin" business in the next year, that is, after a year, about half of the users of the dynamic zone brand in Beijing will use the "Feisin" business. To a certain extent, this shows that the "Feixin" business has a broad market expansion space in the future.

Baina Telecom analysis report said that China Mobile launched the "Feixin" business reflects China Mobile's deep insight into the unified Internet. Because in the long run, with the gradual integration of telecommunications, China Mobile is bound to penetrate into Internet services. However, in the short and medium term, in order to cope with the threat of other IM service providers to China Mobile, especially in order to cope with the competition of Unicom's "Super Trust" which is similar to "Feishin", the primary goal of China Mobile's "Feishin" expansion is to promote the download of its mobile IM client and seize the mobile phone platform of users.

China Unicom's mobile IM "Super letter" from January 1, 2007 to March 31, commercial trial, 5 yuan/month function fee and mobile "Feishin" the same. "Super letter" has been keeping a low profile since its launch, and in the face of the hot promotion of mobile "Feifin", Unicom has adopted a silent approach and is pushing forward step by step.