Measuring the quality of a website by traffic and click-through rates is no longer part of the Web 2.0 zeitgeist. As one of the countries with the largest number of Internet users in the world, China's Internet has a fertile soil that is the envy of the world, but for a long time, we have seen a large number of Chinese websites with monotonous content, common design and lack of creativity. Not long ago, the United States "Time" magazine selected the "coolest website" to let us understand what is really active Internet innovation power, the reason why the United States Internet can become a model for the world, a participatory innovation environment is essential, which is the essence of what we need to learn.
In 2007, a post-Web 2.0 era, we need a fresh eye to discover the most interesting, best designed, most human, most powerful, and most representative of the new life of the web. This era has long been no longer advertised as "big and complete", and began to advocate "small and fine". Energy and innovation, that's our definition of cool. Commercial success does not indicate whether a website is really cool enough, we are standing in the user's perspective, with the user's vision and experience to feel the charm of the website. Functions and services are better, more creative, interesting, those familiar, the same content of the so-called well-known website is basically not within our consideration, we want to find is the Chinese website new vitality and new model, not the most perfect, but the coolest.