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Google, the search leader, is stepping up its competition in the market as Microsoft says it will soon release the next generation of its Bing search engine. On May 29, 2009, Mr. Kai-fu Lee, Google's global vice president/President of China, led his elite team into the "Day Up" column group of Hunan Satellite TV, the most watched entertainment program in China. This opens a new round of war between search engines. Google's move is undoubtedly to improve its own brand exposure and product attention.
Wang Han, Kai-Fu Lee, Odi -google uses entertainment programs to expose their products
May 29 at 8 PM Hunan TV "Every Day Up", Google global Vice president/President of China Mr. Kai-fu Lee led Google's 12 IT elites to visit "Every Day Up" live. Scene every day brothers and Kai-fu Lee and these IT elites talk about the free kingdom of Google's corporate culture. It also demonstrated the google search process, searched the gossip news of the five hosts on the scene, and showed the google functions, which will undoubtedly increase the visibility of google.
As we all know, Google has created a business growth model in the Internet era, they no longer rely on traditional advertising to promote the brand, but rely on user word-of-mouth communication. Google, which dominates the online advertising industry, has become the Internet company that spends the least on advertising.
Since 2001, Google has earned more than $30 billion from online advertising. However, Google rarely advertises in newspapers, magazines, radio or television, but it has become a household name around the world.
But why recently google China frequently appeared in the Internet, TV media; Kai-fu Lee, the former president of google China, participated in China Telecom's 3G advertisement, which is now widely advertised: With 3G, life will be more convenient; The subtext is that life will be easier with google. In addition, Google recently launched a beta version of shopping search (www.google.cn/products), which covers B2C, C2C and other fields. This means that google began to indirectly intervene in the huge potential of China's online shopping market. Industry insiders believe that shopping search is likely to be another google bet against Baidu's core product after MP3 search. The shopping search market has developed rapidly in recent years and has great potential. As Baidu develops its own "Youah" e-commerce business, it has begun to block each other with domestic e-commerce giant Taobao, which undoubtedly provides an opportunity for search companies such as Google, which is not involved in e-commerce business itself.
In the search engine market, who will be the final winner, let us wait and see.