MSN adCenter BETA
by mobo on 2006-02-23 11:22:03
This is the first public external demonstration of MSN AdCenter. Search engine professionals have written reviews of this demonstration and listed five main features of MSN AdCenter:
1. Dynamic keyword insertion surpasses Google AdWords.
2. Extensive demographic data.
3. Bidding based on demographics, such as setting a higher cost-per-click for a keyword when the visitor's age range is 25-30.
4. Estimation of average ad display position.
5. Daily bidding tool, such as setting your ad to appear on a specific day.
Background: MSN AdCenter is Microsoft's still-in-testing online advertising project launched last year, similar to Google AdWords and Yahoo Overture.
