The rumor that Digg is about to be acquired has been rampant on the Internet recently. If we were to roll back time by a few months, this seemingly simple rumor would surely excite many domestic Internet professionals. But now, no matter what, it's impossible to get excited. Digg is a well-known IT news community abroad, and since its establishment, it has always followed a news model centered on user selection. It is a website that is hailed as a symbol of Web 2.0.
At the beginning of this month, Google completed the acquisition of YouTube for $1.65 billion, and a foreign acquisition seemingly unrelated to us caused a strong reaction domestically. YouTube is a popular American video-sharing website and also carries the label of Web 2.0.
In the past two years, a large number of Web 2.0 websites have emerged domestically, but their situation seems far from that in the United States. The joy of being pursued by venture capital did not last long, and a series of layoffs and personnel changes have already dimmed the prospects of China's Web 2.0. It can almost be declared that China's Web 2.0 is about to die, after all, numbers like $1.65 billion are too far away from them.
There are mainly two signals stimulating domestic Web 2.0: one is that the capital market is gradually moving away, and the other is that domestic Internet giants do not make any acquisitions of Web 2.0. Of course, these two signals are interrelated. Why do China and the United States show two completely different attitudes? Tracing back to the root cause, it lies in the users that Web 2.0 takes pride in, success and failure are both due to users.
The number of Internet users in the United States and China ranks first and second in the world, with more than 100 million Internet users in each country, but there are great differences between the hundreds of millions of Internet users in these two countries, and it is precisely this difference that leads to different results of Web 2.0.
In fact, the Internet develops around three lines: demand, technology, and product. The Internet needs and technology of American Internet users are almost synchronized with Internet products, while the needs, technology, and Internet products of Chinese Internet users often fail to synchronize, some even differ greatly. Moving Internet products from the United States to China can be said to result in no loss at all, and develop almost synchronously with the United States, but the domestic Internet users' demand for using a certain Internet product tool has not reached a relatively high level. A few Internet users have demands, but their technical level cannot keep up with the speed, and the disconnection of these three aspects gives large websites ample time.