Seven Rules for Web 2.0 Startups

These days, it seems like anyone with an idea and some time can create a Web 2.0 startup—whether it's a service, a community, a one-trick pony, or something ambiguously named that leaves people scratching their heads. It also seems like many of these startups could use some guidance to help them find their way. With quirky names, inconsistent user experiences, and questionable objectives running rampant, we figured it was time to lay down some basic rules. Check out our seven tips to help Web 2.0 startups reach their full potential:

**Help me make the move:** New blogs and communities need simple tools to allow their users to easily integrate a short blurb or announcement about their new hangout on their other sites and communities. For example: I’ve been playing around with Vox for a few weeks now, and they recently introduced a badge tool that generates all the HTML users would need...