google reminds users that swapping links reduces PR

All the time, webmasters in the promotion of their own website have to exchange links as the main means to improve their PR, as if the more links their PR value is greater, and even many websites have a person responsible for this work. Now google has clearly pointed out the disadvantages of this approach. The quality of the value of the website itself is fundamental to the development of the website, and the objective evaluation of a website is also the main purpose of google PR.

In order to improve the ranking of their keywords, one-sided pursuit of improving PR, only learn some seo fur want to step up the webmasters, or return to nature.

Excerpts from original text:

A site's ranking in Google's search results depends in part on the analysis of the site's links. The number, quality, and relevance of links all affect a site's ranking. Website links can provide context about the topic of a website and also provide signals about its quality and popularity. However, some webmasters use link exchange schemes to create partner pages solely for cross-linking, regardless of the quality of the link (source) and its long-term impact on their own site. This practice violates Google's webmaster guidelines and can negatively affect a site's ranking in search results. Examples of link schemes include:

# Links designed to manipulate PageRank

# Links to banned sites on the web or" Bad neighbor

# Link exchange and reciprocal link scheme You link to me, I link to you. ")

# Buy or sell link