The advertising of ABSOLUT VODKA is considered one of the most classic and successful advertising cases. Its famous series include absolute city, absolute season, Absolute art, absolute topic, etc., the theme is distinct, and it is very fashionable. Through advertising, Absolut vodka gives consumers a feeling of confidence and elegance, and makes itself go beyond the concept of alcohol to become a symbol of culture, personality and taste. In less than a decade, Absolut Vodka has created brilliant sales performance, completely replaced the original Russian cultural background of vodka, and become the best-selling vodka in the United States and the world's top spirits brand.