Baidu B2B preliminary positioning "business road", intends to adopt a free strategy

The exclusive report of our newspaper "Baidu will launch a B2B business similar to Alibaba" was further confirmed. Yesterday, people familiar with the matter told reporters that the name of Baidu B2B is initially set as "business road", it is possible to adopt a free model, and its internal plan is called "free Alibaba".

Mr. Wang, who operates export ceramics in Guangzhou, told reporters that as early as September this year, he received a phone call from a market research company to ask him about Baidu's launch of B2B services and other detailed views, and the research company even asked him about Baidu's B2B platform if the name "business road" is used. Baidu currently has products such as "Know" and "blind path" for the visually impaired, and the B2B name "Business Road" is likely to be adopted by Baidu.

However, due to homonyms, the two most common domain names, www.shangdao.com and www.shangdao.com.cn, are currently owned by catering company Guangzhou Shangdao Food Co., LTD and Shanghai Shangdao Coffee and Food Co., LTD. However, it is quite interesting that the websites of these two well-known companies do not have any content. In addition, if Baidu "business road" does not use an independent domain name, it may eventually adopt a second-level domain name similar to "blind road". Reporters contacted Baidu, but relevant people on the grounds that Baidu is a listed company on the B2B name issue did not confirm or deny.

In addition, Mr. Hou, who works for a well-known B2B website, analyzed that for Baidu, if it wants to enter the B2B field, it is necessary to conduct a certification survey on its enterprise members through a third party to see whether the enterprise members are qualified to become members, which will also be the main cost of Baidu in the first place. Currently, each certification costs about $30 to $60. Another big B2B vendor Alibaba Credit Pass certification is through Huaxia Dun & Bradstreet, Shanghai Jieseng, Hangzhou Zhongde and other companies. The person told reporters that Baidu is negotiating with a number of similar companies to try to outsource authentication services at a very low price, in which Baidu stressed its intention to provide authentication services to enterprises for free.

It is understood that Baidu's main competitor in the B2B field Alibaba's current B2B service price "honesty pass" member 2800 yuan per year, the original "Chinese supplier" member 50,000 yuan per year, recently, and launched the pricing of 19,800 yuan "export pass", which is suspected to be related to Baidu's low-cost free model to enter B2B.