In 2007, the brand columns (channels) of Chinese websites were announced.

The annual China website brand column (channel) recommendation activity, under the guidance of the State Council Information Office, is jointly organized by the Internet News Research Center and the Internet News Information Service Work Committee of the China Internet Association. It aims to encourage the creation of positive, diverse, and distinctive website columns (channels), providing a broader range of network cultural products and services for Internet users, and promoting greater development in our country’s network cultural construction.